ST. LOUIS – The School of Communication’s Master of Arts in Advertising and Marketing Communications is one of the top 50 online marketing degrees in the country, according to Top Management Degrees, an online business education and career guide . Webster University is the only university in Missouri that made the list. Other schools on the list […]
Things you need to know to get more chess coverage in the media
I am sure many of you have wondered why chess isn’t covered more prominently in the media. Here is the inside look of how journalists think. Knowing this valuable information, you can figure out how to approach journalists about covering chess or specific chess events. 6 questions journalists should be able to answer before pitching […]
Incredible numbers
Here are some incredible numbers from last night’s Super Bowl. It shows that with proper marketing and substance, it works big time! Chess will never be as big as this and it will not even come close. However, with proper marketing, things can increase by ten folds. – The 97.5 million viewers who saw the […]
Free Chess Marketing, Promotion and PR Seminar
In the past few years, I must have gotten thousands of questions about: – How do I get the media to cover my tournaments or events?– How do I get my children’s school to add chess as part of the curriculum or after school program?– How do I obtain sponsorship for my tournaments, events or […]
The opinions from some professional Marketing / PR people
After dozens of meetings with top-level people in Marketing, Promotion and PR, here are some of the top reasons they said why chess is not more commercially viable than and not as big as it could be with the media. Again, these are NOT chess people. They do not how to play but they represent […]
What do marketing professionals say?
A few days ago, I posted the following: Chess is one of the most popular games / sports in the world. There are over 160 member federations under FIDE. There are hundreds of millions of people playing chess worldwide. So the question is: – How come chess is not a more commercially viable game / […]
Opinions from marketing professionals
Chess is one of the most popular games / sports in the world. There are over 160 member federations under FIDE. There are hundreds of millions of people playing chess worldwide. So the question is: – How come chess is not a more commercially viable game / sport?– How come chess is not as big […]
The chess image and sponsorship
In the past 24 hours, there has been a lot of discussion about the image of chess players. Is there a link between this and major sponsorship for chess? How many chess players have endorsement contracts? How many tournaments have multimillion dollar sponsorship deals? Some gave the examples of athletes in other sports. Let’s examine […]
What’s your bright idea?
Chess has always been under promoted. If you are the Director of Marketing for chess, how would you promote chess? How do you make it exciting? How do gather interest from the non chess playing crowd? How do you promote chess to the masses? Chess Daily News from Susan Polgar
Chess can have bigger audience
Author thinks chess can win bigger U.S. audienceFri Mar 23, 2007 7:12AM EDTBy David Gregorio …Weinreb found it challenging to write in a compelling way about an intellectual game. “I don’t know if chess really is a sport, but I wanted to treat it like it was a sport…to really get into what’s going on […]