Dan Hore from Bristol, UK, just sent me this picture. He bought this drink from a store around the corner. It seems that more and more companies are using the chess theme to promote their products or services. Chess...
Free Chess Marketing, Promotion and PR Seminar
In the past few years, I must have gotten thousands of questions about: – How do I get the media to cover my tournaments or events?– How do I get my children’s school to add chess as part of...
The chess image and sponsorship
In the past 24 hours, there has been a lot of discussion about the image of chess players. Is there a link between this and major sponsorship for chess? How many chess players have endorsement contracts? How many tournaments...
Weekend chess activities and news
Texas Tech Holds Spring Commencement Ceremonies More than 2,500 Red Raiders crossed the stage to receive their diploma at the United Spirit Arena Saturday. Family and friends were on hand to cheer on the graduates. Grandmaster Susan Polgar, four...
What’s your bright idea?
Chess has always been under promoted. If you are the Director of Marketing for chess, how would you promote chess? How do you make it exciting? How do gather interest from the non chess playing crowd? How do you...
Trivia
I am in this city promoting chess right now. I will be meeting thousands of young players in these few days. Which city is it? (Hint: Not Sacramento) Chess Daily News from Susan Polgar
Chess can have bigger audience
Author thinks chess can win bigger U.S. audienceFri Mar 23, 2007 7:12AM EDTBy David Gregorio …Weinreb found it challenging to write in a compelling way about an intellectual game. “I don’t know if chess really is a sport, but...
Chess Marketing and Promotion Part 1
This was my original post yesterday: There have been a lot of discussions about chess marketing and promotion. Some just cannot do it and some have no problem with it. Why can’t the USCF or some other organizations do...
Promoting chess in the media
I was in an interview with the local NBC affiliate in Lubbock, Texas. Chess Daily News from Susan Polgar
Profile of Special Chess People
Our chess community is not doing enough to recognize / promote special people in our sport / game. Therefore, I would like to start a new weekly / bi-weekly feature: “Profile of Special Chess People!”It can be a chess...