ST. LOUIS – The School of Communication’s Master of Arts in Advertising and Marketing Communications is one of the top 50 online marketing degrees in the country, according to Top Management Degrees, an online business education and career guide . Webster...
Things you need to know to get more chess coverage in the media
I am sure many of you have wondered why chess isn’t covered more prominently in the media. Here is the inside look of how journalists think. Knowing this valuable information, you can figure out how to approach journalists about...
Incredible numbers
Here are some incredible numbers from last night’s Super Bowl. It shows that with proper marketing and substance, it works big time! Chess will never be as big as this and it will not even come close. However, with...
Free Chess Marketing, Promotion and PR Seminar
In the past few years, I must have gotten thousands of questions about: – How do I get the media to cover my tournaments or events?– How do I get my children’s school to add chess as part of...
The opinions from some professional Marketing / PR people
After dozens of meetings with top-level people in Marketing, Promotion and PR, here are some of the top reasons they said why chess is not more commercially viable than and not as big as it could be with the...
What do marketing professionals say?
A few days ago, I posted the following: Chess is one of the most popular games / sports in the world. There are over 160 member federations under FIDE. There are hundreds of millions of people playing chess worldwide....
Opinions from marketing professionals
Chess is one of the most popular games / sports in the world. There are over 160 member federations under FIDE. There are hundreds of millions of people playing chess worldwide. So the question is: – How come chess...
The chess image and sponsorship
In the past 24 hours, there has been a lot of discussion about the image of chess players. Is there a link between this and major sponsorship for chess? How many chess players have endorsement contracts? How many tournaments...
What’s your bright idea?
Chess has always been under promoted. If you are the Director of Marketing for chess, how would you promote chess? How do you make it exciting? How do gather interest from the non chess playing crowd? How do you...
Chess can have bigger audience
Author thinks chess can win bigger U.S. audienceFri Mar 23, 2007 7:12AM EDTBy David Gregorio …Weinreb found it challenging to write in a compelling way about an intellectual game. “I don’t know if chess really is a sport, but...