This was a story that was discussed on ESPN radio show with Michael Kay today. Over the past weekend, one of the local NY/NJ NHL Hockey Teams was playing and the game was broadcast on cable TV. The total number of household that watched that NHL game broadcast was:


That shows that even with a major sport like Hockey, Marketing cannot be taken for granted. That is why chess was never so successful on a big scale. We have NO ONE so far who knows how to properly market our sport. This is why the upcoming USCF Executive Board election is so important. We, as a sport / game, must get with the times.

Whether chess events are covered LIVE on the Internet or TV, we MUST take the Marketing aspect of chess very seriously!

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Chess Daily News from Susan Polgar
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