These are some of the things the USCF desperately needs:

– A Marketing and PR department: We cannot allow inexperience people to go out to meet and negotiate with potential sponsors and supporters, etc. This includes board members. They may be great people but they may not be the best choice to represent the USCF in this area. We lost too many potential sponsors because of this. We need people who know what they are doing to handle this delicate and important matter. When we have board members negotiating deals, we may end up with a “Natrol” fiasco again.

– A serious code of conducts by anyone who holds a position with the USCF: This includes board members, employees, delegates, committee members and chairs, etc. We cannot allow anyone that is affiliated with this organization to publicly insult grandmasters, sponsors, supporters, women and children, etc. We cannot allow public backstabbing and arguing back and forth. A glaring example is the open letter by a board member about the recent FIDE election. These people are an embarrassment to chess and the USCF and should be dealt with swiftly.

– More cooperation with reputable sponsors and supporters: We have to utilize the strength of every reputable sponsor and supporter to promote and enhance chess. The USCF has ruined the relationship with too many sponsors and supporters in the past. This has to stop. Personal ego and interest should be set aside for the sake of chess.

– More cooperation with top-level professional players to promote chess: Many children have their chess idols. Many of these idols are good role models to younger players. Many of these professionals are willing, ready and able to help the USCF for free. Other sports such as Tennis, Basketball, Football, Baseball, Golf, etc. are using their stars to promote their sports. They are and should be the faces of their sports. We should do the same with chess.

– More can be added
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Chess Daily News from Susan Polgar
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