Some quick and easy tips for help in promoting and marketing chess Lubbock Avalanche-Journal I received a number of questions about marketing and promotion of chess. I have asked my husband Paul Truong, director of marketing and PR for SPICE, and one of the most successful people in chess marketing and promotion, to tackle these […]
Promoting chess is a strategic move
Bravo to the editorial board for putting a spotlight on chess and Chicago’s future role in world competition (Editorial, May 28). Around the world, chess players are recognized as celebrities, much as we recognize our own athletes or movie stars. Russian grandmasters are stopped in the street by fans. Chess is an international, respected game, […]
Chess boost by FIDE
Chess boostTHURSDAY, 30 JANUARY 2014 13:59 The Solomon Islands Chess Federation (SICF) received a boost of morale entering the New Year with the current visit of International Chess Federations Chief Executive Officer and of Global Chess, Geoffrey Borg. His visit is no ordinary, seeing the level of experience and skills from the top being relayed […]
Can this man revolutionize chess?
Can this man do for chess what Bernie Ecclestone did for Formula 1? By Bill Borrows PUBLISHED:17:00 EST, 10 November 2012UPDATED: 17:00 EST, 10 November 2012 The ancient board game is suddenly being celebrated in art, fashion and film. But can it be turned into a sexy spectator sport? This American entrepreneur is betting millions that it […]
Chess agreement between Turkey and Pakistan
Agreement signed for chess promotion Wednesday, October 24, 2012 KARACHI: Turkish Chess Federation (TCF) and Mind Sports Association of Pakistan (MSAP) have signed an agreement for promotion and development of chess in Pakistan. Both countries will be playing an annual chess series in Turkey and Pakistan. Besides, TCF will also help Pakistan in coaching and […]
The man with a vision for chess
The beautiful game – no it’s not football Lianne Gutcher Oct 23, 2012 Andrew Paulson’s company Agon has won the rights to the World Chess Championship for the next 11 years. Here, he elucidates his plans to make the game a spectator sport and bring a tournament to the UAE. Has chess lost its prestige […]
Waitara chessmen Pete Yang and Kevin Tan launch podcast
Waitara chessmen Pete Yang and Kevin Tan launch podcast28 Feb 12 @ 06:00am by Brian Karlovsky THEY are the Roy Slaven and HG Nelson of the chess world and are aiming to win a new generation of fans to their sport after launching Australia’s first Chess podcast: Crazy Chess Talk. Through their wacky antics and […]
Sports Marketing Guru to popularize mind sports
Sports Marketing guru leads charge to popularise mind sports hereby Shamir Osman04:47 AM Jun 18, 2011 SINGAPORE – Touted as the founding father of sports marketing, Mr Patrick Nally has also fine-tuned the commercial workings of the International Olympic Committee (IOC) and the International Association of Athletic Federations (IAAF) among other international sporting bodies. Now, […]
Chess needs proper promotion
Chess needs proper promotion: MirzaThursday, 22 Jul, 2010 ISLAMABAD: Shahzad Mirza, an outstanding chess player, has stressed the need for providing equal promotion opportunities to the mind game, the same way as cricket, hockey and other sports in Pakistan are promoted. “Every sport has its own worth and due to excessive promotion of cricket and […]