Some quick and easy tips for help in promoting and marketing chess Lubbock Avalanche-Journal I received a number of questions about marketing and promotion of chess. I have asked my husband Paul Truong, director of marketing and PR for SPICE, and one of the most successful people in chess marketing and promotion, to tackle these […]
The man with a big plan for chess
Chess impresario hopes to bring back the Fischer v Spassky glory days Andrew Paulson, who has won the world championship media and marketing rights for the next 10 years, has big plans Stephen Mossguardian.co.uk, Thursday 12 July 2012 13.30 EDT Most things in chess need to be seen through the prism of Reykjavík 1972, when […]
Tips for Chess Marketing and Promotion
Tips for Chess Marketing and PromotionJuly 8, 2011 – 4:25pmAvalanche Journal I firmly believe that the poor marketing and promotion of chess has hindered the growth of organized chess in the United States, and I would like to share with you some questions that were asked by chess enthusiasts. These questions were directed to Paul […]
Sports Marketing Guru to popularize mind sports
Sports Marketing guru leads charge to popularise mind sports hereby Shamir Osman04:47 AM Jun 18, 2011 SINGAPORE – Touted as the founding father of sports marketing, Mr Patrick Nally has also fine-tuned the commercial workings of the International Olympic Committee (IOC) and the International Association of Athletic Federations (IAAF) among other international sporting bodies. Now, […]
Chess videos
Over 100 chess videos and interviews http://www.youtube.com/user/chessmarketing Chess Daily News from Susan Polgar
M&M’s chess
New M&M’s Chess Scubes – Each collectable pack features an M&M’s character as a chess piece i.e. knight, bishop, king, queen, king etc., with 32 pieces to collect and play with two full chess sets. Each pack includes 140g of M&M’s peanut or milk chocolate. Source: http://www.moodiereport.com Chess Daily News from Susan Polgar
Tips on chess marketing and promotion
Some quick and easy tips for help in promoting and marketing chess Lubbock Avalanche-Journal Sunday, April 19, 2009 Story last updated at 4/19/2009 – 2:09 am I received a number of questions about marketing and promotion of chess. I have asked my husband Paul Truong, director of marketing and PR for SPICE, and one of […]
Doing it the grassroots way
From the far end to the short end: Lubbock Mayor David Miller, Provost W. Marcy, and SPICE boss Dr. J. Brink In the last few years, my husband and I have traveled around the country and in many parts of the world to do countless speaking engagement about chess. One of the most popular questions […]
20th Century Brands to be gone
Several brands which were extremely powerful during the last few decades are about to disappear. Many of them no longer drive big sales. Some are a part of companies that are in trouble. Some are part of industries which are falling apart. Here is a list of brands, most over them a decade old, and […]
An interesting question about Chess Sponsorship
A poster of this blog just asked the following question. I think it is a very interesting and important question and deserves its own thread. However, I will let the readers post their opinions first and I will offer my opinion after: “Chess event sponsors want media coverage. But telling the sponsor “We will be […]