In the past few years, I must have gotten thousands of questions about:
– How do I get the media to cover my tournaments or events?
– How do I get my children’s school to add chess as part of the curriculum or after school program?
– How do I obtain sponsorship for my tournaments, events or school teams?
– How do I get colleges and universities to give chess scholarships?
– How do I get my local city or state to support chess?
These are just some of the many questions about Chess Marketing, Promotion and PR.
Therefore, I decided to conduct a FREE seminar to help everyone in these areas. The first seminar will be held in Las Vegas this Saturday at the National Open at 2 PM. Everyone is welcome.
We cannot continue to milk money from the tournament players, parents of scholastic players or poor college players. We need improve the Marketing, Promotion and PR aspect of chess which will bring in a lot of media attention, sponsorship opportunities and revenues.
There is a specific formula that needs to be followed in order to succeed. And that is why I asked Paul Truong, the #1 chess marketing, promotion and PR person in the US, to be my guest for this special session.
In addition, we will do a few radio shows about the same topics on ICC. I will let you know the date and time as soon as I have it.
Dear Ms. Polgar,
How long will it take ?
Do people get a certicate ?
Fabio
Saturday 2PM? Is the game started at 11:00 am still going on?
How long will it take ?
Will people get a certificate for attending it ?
Great, thanks Susan! I hope to tune into your radio shows about the topic.
Chess P.R. has been lacking and may be best handled on behalf of USCF by a paid firm/consultant.
Thanks Paul. I’d like to point out that your contributions to chess do not go un-noticed.
To all of Susan and Paul’s supporters, let’s stay focused on getting the votes for Susan and Paul. When the June issue of Chess Life arrives, let’s make it a priority to submit our ballots as soon as possible. Call and remind your network of USCF members which include your friends and family to get the vote out. If at all possible, assist them with physically mailing off the ballots. Sometimes it is just to easy to put the voting on the “back burner” because there are other things to do in our busy lives. Sometimes we also take it for granted that Susan is a chess icon, and that she will not have trouble getting votes. If enough people think this way, this could hurt Susan’s and Paul’s chances of winning the election. We need to stay focused.
To state an example, today is the second day of early voting for the mayor runoff election in the city of Brownsville. Both candidates have their volunteers providing transportation to the elderly and others who are in need of transportation to the election sites.
If we can do the same for Susan and Paul, in the sense that we help out our USCF friends by offering our services to get their ballots in, think of the difference we can make. A simple task of offering a U.S. postal stamp is a great starting point.
At this point, most everyone is locked in on who they are going to vote for. I think it is more beneficial to stay focused on getting the votes in than it is trying to argue issues on the forums. Thank you for your kind attention on this matter.
Respectfully,
Victor
Fabio
You get a trophy when you land your first million dollar sponsor.
They give certificates to grammer school kids for doing a good job. If they are real good they get a star. Would you like a star on your certificate. There are gold stars and silver stars.
Now be a good boy and drink your milk and cookie and then take a nap.
Victor
I am not sure how the ballot is mailed back yet since I have not received it yet. But I was thinking of passing out stamped addressed envelopes if envelopes are needed.
But you may be right that the ballot is simply folded and the address is automatically printed on the ballot and only a stamp will be needed.
I bet my ballot is first back into the mail. Well I will not be the first to receive but I guarantee it will be back at the post office the same day it arrives. I wish I could mail a thousand ballots. Each one is so precious.
And dont forget Mikhail and Randy along with Susan and Paul. This is the most important election in my lifetime. I sure hope Susan wins big time.
I think this is a great idea and a good start to spreading the word to the grass roots level where most chess is organized and played in the states and local communities. Perhaps you could serialize this lecture and future “lessons” at a website especially devoted to chess marketing and promotion for local groups and state federations to tap into?
Janet Newton
Anon. at 9:06:
A: Fabio asked an innocent question and you took it as an opportunity to be rude.
B: “Grammer” school? Good grief!
C: Yes, they give certificates out in grammar (N.B.) school. They also give them out for continuing education in most professions.
D: Hmmm. This professional would like a nap himself.