Chess, the Millionaire’s Game
ByJackie Hammond
December 23, 2014 9:19 pm
Chess is getting a millionaire makeover so that it can compete in the casino world and become more than just a game of minds.
A new tournament held in Las Vegas aims to raise the profile of the competitive sport, and make it more commercially attractive. The competition promises players a share of a $1 million pot (AU$1.2 million), with the overall winner taking away $100,000.
With over 500 players competing from 39 countries, the event was one of chess’ largest and, taking place within the Planet Hollywood Casino in Las Vegas, it was one of the most luxurious.
Organisers Maurice Ashley, the first African-American grandmaster, and Canadian businesswoman Amy Lee even got the celebrity seal of approval, with an endorsement from Hollywood actor and chess enthusiast Will Smith.
In a recent interview, Ashley explained the reasons behind setting up such a vast event: “It is a model to popularise chess. I believe it’s going to change the way chess is seen in this country. Yes, chess is cerebral, but it can also make you rich.”
Players forked out an initial $1,000 for a chance at winning one of the many prizes from the $1 million pot.
With six sections catering to different age groups and overall playing level, the tournament encouraged even amateurs to take their chances. Those that went on to beat leading players were also rewarded via a ‘bounty’ system.
Although the event didn’t attract the 1,500 desired entrants, the pair who set it up are positive for the future of the Millionaire Chess tournament, with plans in place for the next three to five years covering numerous cities.
Lee told the New York Times: “I consider this as a business. In order to bring sponsors in, you have to make chess exciting, you have to make it fun.”
But how has chess established itself within luxury lifestyle, and is there room for it to compete with the likes of poker?
Full article here.
Yeah because a game thats 1000s of years old needs to have big money attached and be “made” exciting to sponsors (ie advertising).
It will go the way sports like tennis have gone with a few dozen players travelling the world on a circuit making millions from advertising and sponsor while the rest look on.