SAS partners with World Chess Champion Magnus Carlsen
By Iuliia Tore – Apr 30, 2015
SAS has entered into a global partnership with World Chess Champion Magnus Carlsen and the company Play Magnus AS. The partnership will help to realize his dream of bringing chess to the wider world. The partnership will give SAS customers the chance to play against Magnus Carlsen, the highest-rated chess player in history.
The Play Magnus Live Challenge in New York is a competition sponsored by SAS, where 12 chess players from all over the world are selected from those who have played against Magnus Carlsen using the Play Magnus app. SAS wants to take this concept further for its EuroBonus members.
Full article here.