QuickChess Learning System Hires Butler Associates PR for November’s World Chess Championship in NYC

Butler Associates Public Relations, with offices in Manhattan and Stamford, CT has added an exciting new client to its roster: QuickChess, a board game learning system that teaches chess and helps players improve their mastery of the game in an easy, effective manner. Butler Associates will help roll out the 25th anniversary of the brand’s board game and its new digital platform to coincide with the 2016 World Chess Championship, held in New York City from November 11 – 30.

Chess Grandmaster Susan Polgar, a four-time Women’s World Chess Champion and head of the Susan Polgar Institute for Chess Excellence, is partnering with QuickChess for the campaign. “Playing chess has countless benefits. It teaches discipline; it improves concentration; it develops problem-solving and decision-making skills. QuickChess is a quick and easy entrance into a challenging game,” said Ms. Polgar.

“The 2016 World Chess Championship in New York City presents a great opportunity to spotlight one of the world’s most strategic and successful chess learning systems and we are delighted to represent this great brand,” said Tom Butler, President of Butler Associates.

Launched in 1992, QuickChess is a multi-award-winning game that has kids playing the world’s most popular board game in just 10 minutes and helps experienced competitors continually improve their skills. The two-sided board game is a game for building brains, helping players to develop critical problem-solving, critical thinking and logic skills among other benefits. It sells thousands of units annually to an international audience.

Founded in 1996, Butler Associates has offices in New York and Stamford, Connecticut. A campaign the firm conducted on behalf of the New York’s Bravest was named 2016’s Best Business Outcome and Best Public Affairs campaign by the Public Relations Society of America – New York (PRSA – New York) and 2016 Best Public Affairs campaign by PR News.


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