This was my original post yesterday:

There have been a lot of discussions about chess marketing and promotion. Some just cannot do it and some have no problem with it. Why can’t the USCF or some other organizations do it? The thing is if you get 5 people in the room to debate, you get 10 opinions. So let’s separate some facts from fictions.

I will share with you my insights and secrets of chess marketing and promotion. I will also bring you the feedbacks from some of the people with a history of success. This will be a new monthly feature and will appear on the first Sunday of every month.

If you have some questions about chess marketing and promotion, post them. I will do my best to answer them. I hope that this will help you and the entire chess community!

Here is the first tip about chess marketing and promotion:

#1 What is your message?

Do you what message you want to give the fans, media, sponsors, supporters, schools, etc? Don’t expect people to understand what you want to say. You know chess. They don’t. You love chess. They don’t. You care about chess. They don’t.

Therefore, you have to be able to figure out what message you want to promote. Chess is great is not good enough. It is too broad. You need to be more specific.

And don’t give them inappropriate messages. For example, if it is an all boy’s school, don’t talk about how much chess can help girls. If it is an all scholastic club, don’t talk about how chess help prevent alzheimer. Understand your sponsor, supporter, media or fan base.

Give the right message! Focus on your message and do not overburden them with too much information! Keep it short, simple, exciting and motivational!

If I can get some of the best people in chess marketing and promotion for a conference to share with you their experiences, is this something you would be interested in?

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Chess Daily News from Susan Polgar
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