There is a huge interest in the #CarlsenKarjakin match. In game 4 commentary alone, I got 780+ K of www.twitter.com/SusanPolgar impression + 450+ K of http://www.facebook.com/SusanPolgarChess post reach + http://www.ChessDailyNews.com = well over 1.5+ million! This was just for game 4!
This is why I said earlier in my post “Chess Is Not Dead“, chess is thriving in spite of many mistakes made by various organizers / people in chess leadership roles. Imagine if chess is promoted the right way, how much bigger and prosperous it would get!