The topic of chess sponsorship and promotion often come up and some people think that it is not possible to promote chess. I disagree with this. Here is a perfect example.

Lubbock, Texas is not a city known for chess. No International chess tournament has ever been held here. But things are forever changed after the creation of SPICE and having a Director of Marketing and PR.

The city is now very supportive of chess. The Mayor and the Commissioner will be present at the Opening Ceremony. The Convention and Visitors Bureau of Lubbock is one of our major sponsors and they provide us with banners for the event. There are many more local sponsors. All in all, this event has more than 60 sponsors and supporters.

Yes, it can happen quickly if it is being done properly.

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Chess Daily News from Susan Polgar
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